2022
TASK DESCRIPTION
Build features, create web & mobile friendly gamification features with leaderboard to boost user engagement, competition, and higher rankings on the social media platform.
Design visually appealing look and feel for the campaigns.
ROLE
UIUX Designer
CLIENT
dlive
PROJECT TYPE
Website & App Design
Background of the campaign and purpose
This event is to enhance donation consumption amount and increase the incentives for streamers to drive more earning, also increase daily active user to participate too.
Social media post banners for marketing use
Conclusion: Highlights & Lowlights
For the donation amount, we consumed 715,982 lemons in total (avg. 102,283 per day). Compared to the benchmark from 3/19~4/5, the avg. daily lemons consumption enhanced by 128% (44,794 → 102,283, achieve rate: 426%).
For the donation users, the avg. daily donator was 2,724 during the event days, which is enhanced by 35% (2013 → 2724)compared to the period from 3/19~4/5.
For the cash-in amount, we got $6,122 USD cash-in in total (avg. $875 per day). Compared to the benchmark from 3/19~4/5, the avg. cash-in amount enhanced by 122% (393 → 875).
Conclusion & Action
The performance for the donation competition went better than our expectations. It not only drives over 2 times lemon consumption but also drives lots of cash-in amounts.
So we could make this event mechanism into a monthly program, aiming to keep the incentives for our streamers to drive more donations from users in the long run.